20 Nov 2013

Call for applications: PhD Research Programme in Virtuality at City University of Hong Kong

The School of Creative Media of the City University of Hong Kong is now accepting admissions for the Doctor of Philosophy in Creative Media. Deadline for all uploaded documents December 4th 2013. Applicants are strongly advised to submit draft applications as soon as possible so they can get feedback before final submission.

School of Creative Media (SCM), founded in 1998, is Hong Kong's first institution committed to research across art, computing, technology, animation, music, sociology, and engineering.

Candidates will have advanced knowledge of media art, art history, arts institutions, and curating, or relevant fields of inquiry. They are required to hold a minimum four-year Bachelor's degree with Honours, and a research Master's qualification in a relevant discipline. Candidates should apply with a research project relevant to SCM's research foci and PhD supervisory expertise. Given the very nature of creative media and media art, interdisciplinary projects as well as those with an element of practice-based research are encouraged. Numerous scholarships covering the cost of PhD studies are available at the governmental level as well as at the level of the City University of Hong Kong and are awarded after assessment of the academic merits and artistic potential of the candidates.

Dr. Ayoung Suh

Ayoung Suh is a social scientist having research interests in virtual collaboration, virtual identity, and social media and network analysis. She is exploring how individuals' virtual experiences affect their attitudes, thoughts, and behaviors, so as to provide new insights for the design of communication media or information systems. Her previous research investigated individual uses of social media, individual dynamics and social networks in virtual teams, virtual identity in virtual communities, and media choice in virtual collaboration. Extending this line of inquiry, Ayoung is interested in understanding individuals' virtual experiences and collective dynamics in hedonic systems such as massively multiplayer online role-playing games (MMORPG) and network-based mobile games. Her projects as work-in progress are as follows;

Area of supervision
• Virtual Collaboration (operating mechanisms & knowledge management in virtual organizations, virtual teams, and virtual communities)
• Virtual Identity (discrepancy between real vs. virtual selves)
• Social Media & Network Analysis (complementarity between online and offline network ties)
• Gamification (impacts of hedonic factors on human behavior in gamified systems)


For details on other research fields: www.scm.cityu.edu.hk/programmes/postgraduate/research-degrees/