'The White Bear Effect' - Cornford & Cross opens this Saturday at The White Building
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The White Bear Effect was commissioned and curated as part of ‘Everything Flows’ by Film and Video Umbrella and De La Warr Pavilion. |
'The White Bear Effect' - Cornford & Cross
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Info
7 - 14 September, 'The White Bear Effect', The White Building
8 September, 11.00-13.30: Participatory walk and performance with Simon Pope
8 September, 14.30-17.30: 'In the Zone' symposium
Contact
vicky@fvu.co.uk
Victoria Norton
+44 (0)20 7407 7755
+44 (0)20 7407 7766
Address
http://fvu.co.uk/events/exhibition-the-white-bear-effect-by-cornford-cross/
The White Building
Unit 7, Queen's Yard, White Post Lane,
London, E9 5EN
UK
Don't think about a white bear.
You're thinking about one, aren't you?
Stop thinking about white bears!
A new exhibition at the White Building (I said building, not bear) opens this week to explore what is known as 'The White Bear Effect', the paradox whereby an attempt to dispel unwanted, negative associations from the mind can cause actually cause them to return all the more strongly.
The exhibition delights in other paradoxes. How an image once seen can never be unseen. How a good thing over-exposed, or endlessly repeated, can be too much of a good thing, and turn into its opposite. And how the thrill of sport, and its heightened sense of being in the moment, cannot survive too many action replays.
The 'White Bear Effect' was commissioned and curated as part of 'Everything Flows' by Film and Video Umbrella and De La Warr Pavilion. Supported by The Wellcome Trust and Arts Council England.
The exhibition is staged with additional support from The White Building, University of the Arts London and University of Brighton.
