17 Aug 2016

'Press and Communications Strategies for Cultural Projects' online course by Node Center

PRESS AND COMMUNICATIONS STRATEGIES FOR CULTURAL PROJECTS
An online course by Node Center

This course will give you the know-how to communicate your project and bring it into the spotlight - from preparing a press release to spreading it across the web.

Producing a good communication campaign doesn't help only your current project but contributes to the success of all your future projects. If you need to spread the word about an artist, an exhibition, a publication, a cultural event or within an institutional frame, acknowledging and understanding communication strategies and their impact is the key to success.

This course will address the main elements of communication: visual identity, websites, print media, social media strategies and trends, analytics, press work and public relations. The course will dive through a variety of practical examples and presents several internet-based tools that will help you overview and organize your communication campaign.

This course is ideal for artists, curators and cultural managers who are working on a personal cultural project (exhibition, publication, event…). The course can be adapted to projects of any size.

*Video-conferences every Monday at 7pm Central European Time. Recordings will be available in case you miss a live session!

- Duration: September 5 - 26, 2016
- Application deadline: September 2, 2016
- Lecturer: Joanne Pouzenc
- Participation fee: 148 EUR

Full information and enrollments: www.nodecenter.net/course/art-press-and-communications-0916


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PROGRAM

Week One: Visual Identity, Printed tools

Introduction: Form matters
Communication = Creativity
Communicating with Graphic Designers
What Visual Identity for What Project?
Print medias and tools
Involving is caring: Strategies for Pre-communication.
Retroplanning
Homework assignment: Research on Visual Identities

Week Two: Web

Browsing Web samples
What should your website do?
What platform for building up your website?
Linking is caring
Newsletters
Google Analytics
Homework assignment: Research on Websites

Week Three: Social Medias

Introduction to social medias
Facebook
Twitter
Instagram
Periscope
Interacting is caring
Planning with Social Medias: Tweetdeck / Hootsuite
Homework assignment: Research on successful campaigns!

Week Four: Press and Public Relations

Printed VS Online
Building a network
Create an event
Media Partnership
Press Kit
Press Conference
Press Clipping
Documentation and Post Production
Conclusion

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CONTACT
www.nodecenter.es
info@nodecenter.org