18 Sep 2019

[NEW] Digital Communication for Cultural Projects- Online Course by Node Center

DIGITAL COMMUNICATION FOR CULTURAL PROJECTS
An Online Course by Node Center


In the digital age, online communications have become an indispensable tool for arts and cultural organizations and projects to connect with their audiences. Whether you run a curatorial platform, a dance company or an art gallery, this course will give you the practical knowledge and tools to effectively promote your projects and programmes online.

In this course, you will gain insight into the strategic use of social media, content marketing, email marketing and advertising campaigns to attract new audiences, connect with visitors, important gatekeepers or sponsors. Taking into consideration the unique functioning of the arts and culture sector, each participant will be able to develop a digital communication strategy and an action plan to give greater scope to their project or organization. Through case studies and practical examples, we will explore the key techniques to make the most of your online presence.


*Video conferences every Monday at 7pm Berlin time CET. Recordings will be available in case you miss a live session!

- Duration: October 14 - November 4, 2019
- Application deadline: October 10, 2019
- Lecturer: Maike Moncayo
- Participation fee: 154 EUR


FULL INFORMATION AND ENROLLMENTS: bit.ly/30kJ7mG


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PROGRAM

Week 1: Introduction

How digital technology has impacted arts and culture organizations
Reaching audiences: from arts marketing to engagement
A brief overview: how digital communication works

Week 2: Creating a successful digital strategy for your arts and culture organization

The inbound method: attracting, engaging and converting audiences
Where to start? Developing your digital strategy. Mission, unique positioning, goals and reaching key audiences: visitors, members, stakeholders, etc.
Branded content & content curation, or how to turn your unique assets into engaging storytelling

Week 3: Nurturing your audience and reaching new publics

Reaching and engaging your audiences:
- The basics of SEO to ensure your target audience finds you
- Social media: building a community & networking
- Email marketing: nurturing your audience and creating conversion
Organizing & streamlining your strategy:
- Content planning
- Community management

Week 4: Building your strategy

Organizing & streamlining your strategy:
- Dos and don'ts when connecting with your online audiences
- Algorithms demystified: how to optimize for visibility
- Monitoring results
Campaigns
- Paid media: social media, display ads or paid collaborations
- How to communicate an event
- Class discussion on participants' digital strategies


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CONTACT
www.nodecenter.org
info@nodecenter.org



Image by Tom Swinnen