12 Apr 2020

'Managing an Art Gallery' Online course by Node Center

'Managing an Art Gallery'
Online course by Node Center

In support of our community and art professionals during the global outbreak of COVID-19, we are offering a 20% discount on all of our courses. Discount code: #stayathome


COURSE DESCRIPTION

Whether you want to run a small commercial art space or a large international business, gallery management requires a wide spectrum of strategic, administrative and creative skills. The manager is the person in charge of the success of the gallery both in its artistic development and in its financial prosperity. This course offers a practical approach to how a commercial gallery functions and will give you the fundamental knowledge to successfully develop and manage one yourself.

The program delves into the main tasks of a gallery manager and the different aspects of gallery operations. First, we will start with strategies for developing your business identity and explore the relationship between the gallery and its pool of artists. Second, we will analyse the role of marketing and how it can be mobilised for greater success in selling. In the third session, we will go through the core of office organisation including daily administration and maintaining an inventory. Finally, we will focus on the logistical tasks under the manager's supervision: from artwork production to its delivery to the client.

Following this course you will gain a full understanding of what makes a successful and flourishing business. We will also learn from common mistakes so that you can establish a reputable and long-lasting art gallery.

*Video conferences every Wednesday at 3pm CET. Recordings will be available in case you miss a live session!


-Duration: May 6 - 27, 2020
-Enrol before: May 3, 2020
-Lecturer: Doris Friedl
-Participation fee: 154 euros

FULL INFORMATION AND ENROLLMENTS:
nodecenter.net/course/gallery-management

-----

PROGRAM

Week 1: Prospecting, research, artist liaison
Introduction to the program and course overview.
Short definition of commercial gallery and examples of different models
Defining the gallery's identity and mission statement
Creating, developing and maintaining a pool of artists.
Role of the gallery toward its artists
Engagement of the artist toward the gallery

Week 2: Promotion, marketing and sales
Promoting your artists
Marketing, publicity and advertising
Public relations and sales

Week 3: Administration, accounting, archive and inventory
Administration: what happens behind the scenes
Accounting
Archive
Inventory system

Week 4: Logistics: from artwork production to client delivery
Production support
Transport
Storage
Client delivery

----

CONTACT
www.nodecenter.net
courses@nodecenter.org